ABOUT BOUDL HAJJ
About us
A new entity in international pilgrim services — but no newcomer to hospitality.
OUR STORY
A legacy of hospitality dating back to 1959, now placed in the service of the Guests of Al-Rahman.
Parent company: Boudl Hotels & Resorts Group — founded in 1959, entered the hospitality sector in 1984, and launched Boudl Company for Pilgrim Services in 1448 AH.
1959
Founded
Boudl Group is founded.
1984
Hospitality
The Group enters the hospitality sector.
1448 AH
International pilgrims
Boudl Company for Pilgrim Services is launched.
LICENSE 43
Company card
- Name
- Boudl Company for Pilgrim Services
- Brand
- Boudl Hajj
- License
- Ministry of Hajj and Umrah — No. (43)
- Parent company
- Boudl Hotels & Resorts Group
- Headquarters
- Makkah — Al-Aziziyah district
- Branches
- Madinah
Licensed by the Ministry of Hajj and Umrah — License No. (43) for comprehensive services to pilgrims arriving from outside the Kingdom, issued on 16 Safar 1448 AH (30 July 2026), valid for five years until the end of the 1452 AH Hajj season and renewable.
VISION & VALUES
Vision
Our seven values revolve around our vision
For Boudl to be the most trusted partner in serving international pilgrims, delivering a safe and integrated Hajj experience worthy of the Guests of Al-Rahman.
Our values
- Pilgrim first
- Integrity and transparency
- Excellence
- Safety
- Commitment and accountability
- Integration
- Continuous improvement
MISSION
Mission
To deliver and manage integrated Hajj services for international pilgrims, in cooperation with Hajj affairs offices and partners, through qualified people, disciplined operations and reliable technology, while committing to regulations, service quality and spending efficiency.
Pilgrim first, integrity and transparency
We respect pilgrims and their needs, give clear information, protect their rights and data, and disclose setbacks without concealment or promises we cannot keep.
Excellence and safety
We deliver the service to the agreed specification and time, and verify it was received. We address and escalate risk, and stop any unsafe service.
Commitment and accountability
We respect regulations, contracts and delegations of authority, assign an owner to every outcome, and follow remediation through to acceptance and verified effectiveness.
Integration and continuous improvement
We hand over work clearly between departments and suppliers, and use data, feedback and seasonal lessons to improve the service.
Ms. Samar Ibrahim Sabeq
Chief Executive Officer
Profile
A banking and finance leader with field experience in pilgrim services: more than 21 years in banking operations, financial management and client-relationship development, and direct operational experience in pilgrim reception centers at the Kingdom's airports and in Umrah service contracts. She holds an MBA and the PMP certification.
CEO MESSAGE
Serving the Guests of Al-Rahman is an honor without equal, and a responsibility that tolerates no negligence
When Boudl Hotels & Resorts Group decided to enter the business of serving international pilgrims, the decision was not a search for expansion into a new market. It was a conviction that what the Group has built over more than six decades in hospitality finds its truest purpose in serving the guests of Al-Rahman. A pilgrim comes once in a lifetime; there is no room to postpone a mistake or to make up for a shortfall later.
Allow me, here, to record my pride in the trust and empowerment that the State, may God support it, has given Saudi women, enabling them to hold positions of decision and responsibility. That a Saudi woman leads a company serving the Guests of Al-Rahman is a direct fruit of Saudi Vision 2030 — a trust I value as it deserves, and a commitment that performance will be the proof.
Our ambition is for Boudl to be a trusted partner in serving international pilgrims. We build growth on the quality of the experience, on performance results, and on readiness.
To our partners — Hajj affairs offices, organizers and contractors — we affirm clarity of scope and responsibility, truthful reporting, and swift resolution of any setback.
We ask God to help us serve His guests, and to accept the Hajj of the pilgrims to His Sacred House.
Ms. Samar Ibrahim SabeqChief Executive Officer
BOUDL HOTELS & RESORTS
Boudl Hotels & Resorts Group
- 7
Brands across a range of service levels
- 116
Hotels (75 operating · 41 under construction)
- 21,000
Hotel keys
- +5,500
Specialized staff
- 20
Countries whose Umrah pilgrims the Group has served
- Riyadh
- Eastern Province
- Qassim
- Southern Region
- Makkah
- Madinah
- Kuwait
VISION 2030
Alignment with Saudi Vision 2030
Localization and talent development
Developing national talent and empowering it in service and leadership roles.
Digital transformation
A unified operational pilgrim record, real-time dashboards, and integration with the Nusuk, Nusuk Masar and Ajeer platforms.
Service and operational quality
Disciplined operations with measurable standards and an owner for every outcome.
Enabling the Guests of Al-Rahman
Helping enable as many Muslims as possible to perform Hajj, and enriching their spiritual and cultural experience.
AMBITION
Our ambition, 1448–1451 AH
1448 AH
Foundation
1449 AH
Disciplined expansion
1450 AH
Improved classification
1451 AH
Leadership
For Boudl to be the first choice of Hajj affairs offices.
Regulatory references
- Law of Service Providers for International Pilgrims and its Implementing Regulations
- Guide to the Quantitative and Qualitative Classification of Services
- Personal Data Protection Law and its Regulations
- Essential Cybersecurity Controls (ECC)
- Pilgrim Experience Program (Guests of Al-Rahman Service Program)